About Me

My passion is around how technology is changing customer experiences in the travel and hospitality industry.  The "DigiTraveler" site came about after years of travel (and 60+ countries) where every time I traveled, technology was changing the experience so quickly that I wanted to document that change and see if I could predict what was going to happen next.  I remember going to Italy in the 1980s and having to respond to an ad in a newspaper to find a flight, and now I don't even remember how we used to find hotel rooms in a foreign city before the internet.

The alphabet soup of technologies (AR/VR, AI, ML, etc.) is not only changing the way we find and book travel but also changing the actual travel experience.  For example, the "Infinite Experience" enables us, with the help of VR, to travel to space and roam around the ISS and see things that maybe only our grandchildren will get to experience (Jeff Bezos and other billionaires aside).

I have over 20 years of experience understanding how technology is disrupting industries. I ran the industry marketing group at SAP Customer Experience (CX) for 9 years where I focused on the travel and hospitality industry and prior to that I started and ran the B2C and B2B ecommerce business for both Aramark Refreshment Services and Mars Drinks (now Lavazza).     

I created DigiTraveler.com to consult with like-minded companies and individuals on how AR/VR and digital technologies are changing the travel and hospitality industry.  I'm just getting started on this journey and I encourage comments about how technology is changing your travel experiences or how I can help your organization.

I can be reached at john@digitraveler.com and my LinkedIn profile can be found here:  John F. Fisher | LinkedIn 

Cheers! John