About Me

My passion is understanding how technology can create more sustainable tourism for destinations and how that can have a positive impact on the traveler's experience.  I've worked in customer experience (CX) and digital technologies for over 20 years, and I am lucky enough to have traveled to over 60 countries. During my travels, I noticed that tourist sights were getting more and more crowded, the infrastructure was not keeping up with demand and thus the customer experience was continually worsening.

So I decided to apply my knowledge of technology and CX to tourism and I believe that with corrective actions by destinations, education of travelers and innovation technology and trip planning, we can reverse these trends and improve both the economic impact on the venues as well as improve the satisfaction of the tourist.

The last twenty years of digital technologies (and the current onslaught of alphabet soup of technologies: AR/VR, AI, ML, etc.) has not only changed the way we find and book travel but is also changing the actual travel experience.  For example, the "Infinite Experience" enables us, with the help of VR, to travel to space and roam around the ISS and see things that maybe only our grandchildren will get to experience (Jeff Bezos and other billionaires aside). 

I have over 20 years of experience understanding how technology is disrupting industries. Most recently, I managed marketing and operations at Xperi - the global leader in entertainment technology – bringing immersive sound and video to the home, car and gaming industries. Previously,  I ran the industry and segment marketing group at SAP Customer Experience (CX) for 9 years where I focused on the travel and hospitality industry and prior to that I started and ran the B2C and B2B ecommerce business for both Aramark Refreshment Services (hospitality) and Mars Drinks (now Lavazza Coffee).     

I created DigiTraveler.com to strategize with like-minded companies and individuals on how AI, AR/VR and digital technologies can help destinations improve their sustainability while still promoting their venue, inspiring understanding of their culture and supporting the local economy. 

I can be reached at john@digitraveler.com and my LinkedIn profile can be found here:  John F. Fisher | LinkedIn 

Cheers! John