About Me

My passion is understanding how technology can create more sustainable destinations and help preserve cultural heritage sites while also improving the traveler's experience.  I've worked in customer experience (CX) and digital technologies for over 20 years, and have traveled to nearly 70 countries. During my travels, I noticed that cultural sites were getting more crowded, the infrastructure was not keeping up with demand and the traveler experience was continually deteriorating.

So I decided to apply my knowledge of technology and CX to help improve cultural heritage preservation and tourist experiences of these sites. I believe that with corrective actions by destinations, sustainable trip planning, and innovation preservation technology and techniques, we can reverse these negative trends and improve the economic impact on the local community, preserve the sites and create a better experience for the visitor.

I am certified in Photogrammetry for Scientific Documentation of Cultural Heritage by the Cultural Heritage Imaging organization, a Sustainable Tourism Certified Professional from the Global Sustainable Tourism Council (GSTC), a Certified Travel Professional from Fora Travel, and have  completed the RISE Travel Institute’s Certification program in Sustainability and Anti-Oppression. 

I'm a resident of Mount Pleasant, SC and have an MBA in Marketing from Columbia Business School and a BS in Finance from Penn State University. 

My services:

Sustainable Travel Concierge

I am a sustainable travel advisor and I help travelers choose more environmentally conscious options when traveling. Whether you choose carbon offsetting or eco-friendly itineraries, I can help you craft a trip with the most sustainable accommodations, transportation, and activities. I specialize in the Mediterranean and Adriatic coasts along Spain, France, Italy, Croatia and Greece.

DigiScape(TM): Digital Preservation of Cultural Heritage

DigiScape(TM) is my advanced digital preservation solution that utilizes cutting-edge photogrammetry, laser scanning and 3D modeling to capture, archive, and help restore cultural heritage objects and sites with stunning accuracy. Whether it’s ancient artifacts, historical monuments, or fragile relics at risk of deterioration, DigiScape transforms them into high-fidelity 3D digital replicas.

Sustainable Travel Marketing & Communications

Drawing on my 20+ years' experience in marketing and communications at firms including SAP, Aramark and M&M/Mars, I work with organizations that are passionate about transforming the way the world travels. I currently am the Senior Marketing and Communications Advisor for the Center for Responsible Travel (CREST) which serves as a center of tourism knowledge, empowerment, and action for destination communities. They envision a world where travel benefits both people and the planet, fostering a sustainable, inclusive, and environmentally responsible future for all.   

I created DigiTraveler.com to strategize with like-minded companies and individuals on how AI, AR/VR/ML/IoT, photogrammetry, 3D modeling and other digital technologies can help cultural heritage sites and tourist destinations improve the preservation of their sites, while still promoting their venue, inspiring understanding of their culture and supporting the local economy. 

I can be reached at john@digitraveler.com and my LinkedIn profile can be found here:  John F. Fisher | LinkedIn 

Cheers! John